Listing on Euronext Growth^® Paris

“Our low-carbon offering limits the use of peat in professional and mass consumer potting soils, thereby reducing the exploitation of peatlands involving considerable greenhouse gas (GHG) emissions into the atmosphere. Hortifibre^® et Turbofibre^®, patented Florentaise wood fibres developed using wood chips and tree bark, have a carbon footprint 20 to 50 times smaller than that of the peat used in potting soils (Source Florentaise according to the “Base Carbone^©” reference system administered by ADEME).

Our solutions are available for nursery gardeners and horticulturalists and in consumer networks such as Truffaut, M. Bricolage and large supermarkets such as Super U, Casino and Intermarché. They are also part of greening projects in large urban areas such as the Louis Vuitton Foundation, the new Halles Forum in Paris and the upcoming 2024 Olympic Games in Paris.”

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“These many achievements testify to the agronomic qualities of our products in terms of drainage/retention of water, rooting and porosity throughout the crop cycle, at a more advantageous price than soil with a traditional peat mix. In France, we are a major horticultural player with a market share of around 22% in the Consumer segment. Internationally, we are present in six countries, including China, where we already have two production units. Our ambition is to assert ourselves as a global reference for low-carbon potting soils and responsible cultivation materials while supporting the horticultural sector’s transition to sustainable alternatives.

The growth of our two products, Hortifibre^® and Turbofibre^®, will make it possible to compensate for the end of the exploitation by Florentaise of the last authorised peat bog in France (Baupte, Manche) scheduled in 2026. Given the evolution of the market, we estimate that we will be able to produce all of our peat-free potting soils as early as 2030 (depending on market conditions, the rate of adoption of peat-free potting soils by customers and the applicable regulations). Peat already represents a minor proportion of our supply with only 23% of the material used to produce potting soils. Thus, as of 30 June 2022, 77% of the raw materials used for the production of our potting soils did not contain peat.

Our development is driven on the one hand by a traditional and historical model of direct sales of potting soils in France, as well as in China, and on the other hand by a leasing model of our production facilities to other potting soils manufacturers in Europe and soon in North America. The latest model combining long-term contracts, royalties and maintenance, has already allowed seven machines to be marketed to leading potting soils manufacturers in England and the Netherlands.”